The Crunchbase вЂњFemale Founder Series,вЂќ is a number of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame the chances, raised money, and they are now leading successful businesses.
Dani Fankhauser, co-founder of XO, is making use of enjoyable and games to generate a better relationship software experience.
An very early adopter of on line dating, Dani is not any complete complete complete stranger towards the battles and tiredness that originated in old-fashioned apps. In an occasion where connection is more valuableвЂ”and difficultвЂ”than ever, she put down along with her co-founders to generate a brand brand new and take that is new internet dating. The end result is XOвЂ”the very first relationship software with icebreaker games. The back-and-forth that is unique of helps it be easier for users to begin conversations and build better connections.
We asked Dani about her change from journalist to business owner, the brand new challenges she has faced from branding to fundraising, plus the classes she’s discovered as you go along.
Q: inform us the whole tale behind your companyвЂ™s founding: What led you to definitely begin e-commerce?
A: straight straight straight Back this year, I happened to be initial of my buddies to try internet dating, and proudly, she met her husband after I convinced a friend to join OkCupid. I happened to be additionally among the journalists that are first asian dating talk about Tinder. My co-founders had built a couple of viral mobile games and when I met them during the early 2019, I became really fatigued by internet dating, and so I knew it absolutely was time for one thing fresh and new. We designed XO to incorporate games into dating making it an event that is not draining and demoralizing, but enjoyable.
Q: What issue does your organization re solve, or make an effort to? What exactly are a few of the most impacts that are meaningful business has received up to now?
A: Our mission is always to assist individuals build and strengthen connections that are genuine. The word вЂњconnectionвЂќ gets a rep that is bad times because social internet web sites do literally link us, but make you feel disconnected. Games have a unique back-and-forth, and arenвЂ™t too severe, and that’s why theyвЂ™re utilized for team-building, for instance. Games powerfully change the tone of a discussion.
I became astonished to know very early individual feedback that 100% of peopleвЂ™s interactions on XO have been good and therefore users had been saying every thing they came across really was thoughtful and respectful. Needless to say it was our intention in supplying a different connection than other dating apps. I additionally think weвЂ™re attracting the sort of those who donвЂ™t utilize other apps due to the give attention to look, therefore users are fulfilling people that are different XO than they might on Tinder.
Q: with what means do you believe differently regarding the industry than the others do? In just what means will you be disrupting your industry?
A: As soon as we first began pitching, weвЂ™d hear, вЂњWow, exactly exactly how has no body thought for this yet?вЂќ Dating and gamesвЂ”itвЂ™s some of those great tips youвЂ™d think some body might have done currently. My experience arises from building online communities around content that resonates, and my co-founders have built a lot of games however they arenвЂ™t your standard competitive, graphics-driven games. Therefore we arrived to it with a distinctive take about what a game is and just what dating should really be, and that is why XO has therefore quickly hooked an eager fanbase.
Q: What ended up being one unanticipated hurdle or challenge you encountered when starting?
A: Choosing title for the application is one thing that appears enjoyable it is actually very hard. As being a customer app, the capability to communicate just what its you do in almost no area mattersвЂ”itвЂ™s how exactly we break through the sound to investors and reporters before we also have to introduce. We desired a thing that screamed вЂњdating and gamesвЂќ in as few letters as you can, and then we nailed it with XO. We really had a various title we employed for about 10 months before stumbling on XO. There are plenty availability that is variablesвЂ”trademarkthe logic around everything you can get is astonishing), social/domain supply, term associations individuals make (we went several studies), surprising alternate definitions youвЂ™ll find on UrbanDictionary. One title I liked in early stages was Wink, many individuals linked it with an adult guy winking at a woman that is young and now we decided the creepiness element ended up beingnвЂ™t well well well worth it, despite the fact that a large amount of individuals liked the title.